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Spotify to use AI to replicate podcasters’ voices and translate them to other languages

2023-09-25
The company worked with podcasters such as Dax Shepard, Lex Fridman, Monica Padman, Steven Bartlett and Bill Simmons on a select number of past and upcoming episodes.

The Spotify headquarters building on Jan. 23, 2023 in New York.
Spotify on Monday announced a new artificial intelligence-powered feature that can translate podcasts into different languages using the host’s own voice.

The company said the feature relies on OpenAI’s voice generation technology, which was also announced Monday. The technology can create “realistic synthetic voices” from just a few seconds of speech, OpenAI said in a release. Spotify said it will help make the podcast listening experience more authentic and natural by maintaining podcasters’ “distinctive speech characteristics.”

Shares of Spotify were down about 2% Monday morning. Spotify did not immediately respond to CNBC’s request for comment.

The company worked with podcasters such as Dax Shepard, Lex Fridman, Monica Padman, Steven Bartlett and Bill Simmons on a select number of past and upcoming episodes. Spotify said the episodes were initially translated into Spanish, French and German, and they will be available to both free users and paid subscribers in the coming days and weeks, according to the release.